ao link

In print. Online. In person.

INCORPORATING: Credit Strategy | Reward Strategy

Privacy Notice

Shard Financial Media Limited Privacy Notice

This policy applies to personal information collected on websites owned or controlled by Shard Financial Media Limited and its UK group companies and their brands - for a list of these brands click here (collectively referred to in this policy as "we", "us" or "our").

This Privacy Notice explains how we use your information and how you can limit our use of that personal data. The data controller in respect of this website is Shard Financial Media Limited.

We comply with applicable data protection legislation such as the UK’s Data Protection Act 2018, and the General Data Protection Regulation as it applies in the UK. These regulate the processing of personal data relating to you and grant you various rights in respect of your personal data.

Information we collect from you

We have set out in the tables below the categories of personal data we collect about you:

Categories of personal data Description of category
Account Registration Data This is the personal data that is provided by you or collected by us to enable you to sign up for and use our services. This includes your email address, company, job title, first name and last name.

Some of the personal data we will ask you to provide is required in order to create your account. You also have the option to provide us with some additional personal data in order to make your account more personalized. Someone from your organisation may provide some of this information on your behalf in order for us to set up your account.
Marketing and Events Data This personal data is used to enable us and our partners / service providers / sponsors to send you marketing communications or information about events either:

  • Via email; and/or
  • Direct from the third party.

You can find out more about the personal data collected and the controls you have in relation to the marketing communications you receive via the Preferences Center on our websites such as or Generally this information will include your name and email address.

We may use third party data companies who provide us with lead information on businesses. This means they may send us business email addresses for potential customers.

Buzzing Lab Solutions
The Data Business
Contests, Surveys and Sweepstakes Data This personal data is used to allow you to sign up and participate in these types of promotions. The exact personal data collected will vary depending on the promotion.

How we gather information

Information is gathered in three ways:
  • through third parties (e.g. someone from your organisation provides us with your information on your behalf, or a third party data company provides us with your information);
  • indirectly from you (e.g. using website technology or technology when you use a Shard application for a mobile device); and
  • directly from you (e.g. when you buy one of our products, register to access parts of our websites or download a whitepaper or surveys

Use of your information

We use your personal information to:
  1. remember you when you visit our website and track your browsing patterns by using cookies.
  2. ensure any products or services you receive are correctly administered (including subscriptions).
  3. contact you by email, mail, SMS or other electronic/online message, or telephone to let you know about any of our products, services or promotions (which, in some cases may be provided by third parties), you can always opt-out of this, and our emails will include a way for you to unsubscribe.
  4. allow partners or sponsors of events/content you are attending to contact you (although we will require those sponsors to comply with data protection law when using your information, they will be acting as controllers in their own right and if you need more information on how they use your information, you should contact them).
  5. ensure materials on the website are presented in the most effective manner for you and your computer.
  6. collate and log numeric internet addresses to improve the website and to monitor website usage.
We have described below which legal basis we use to process your data for our purposes.

Description of why we process your personal data ('processing purpose') Legal Basis for the processing purpose (where we rely on a Legitimate Interest, the interest in question is set out in the description of why we use your data) Categories of personal data used by us for the processing purpose
To communicate with you for our Service-related purposes.
  • Performance of a Contract
  • Legitimate Interest
  • Account Registration Data
To communicate with you, either directly or through one of our partners or sponsors, for:
  • marketing,
  • research,
  • participation in contests, surveys and sweepstakes,
  • promotional purposes,
via emails, notifications, or other messages, including (where applicable) as is consistent with any preferences you may have communicated to us (e.g., through your Account Settings page).
  • Consent (in limited circumstances where we specifically request your consent)
  • Legitimate Interest
  • Contests, Surveys and Sweepstakes Data
  • Marketing and Events Data
To allow our partners, or sponsors of events or content (including webinars, white papers, on-demand video content, surveys, case studies, masterclasses and round tables) you are attending, using or viewing (either in person or digitally) to contact you about that event or content or their services, as necessary for their interests in contacting you for those purposes.
  • Legitimate Interest
  • Consent (in some circumstances, we may ask you for your consent to share your information with a specific partner or sponsor, in which case our sharing of that information will be based on consent, rather than a legitimate interest).
  • Marketing and Events Data
To provide, personalise, and improve your experience with our services and products, for example by providing customised, personalised, or localised content, recommendations, features, and advertising on or outside of our Service (including for third party products and services).
  • Performance of a Contract
  • Legitimate Interest
  • Account Registration Data
To understand how you access and use our website to ensure technical functionality of the services we provide, develop new products and services, and analyze your use of the website, including your interaction with applications, advertising, products, and services that are made available, linked to, or offered through the website.
  • Performance of a Contract
  • Legitimate Interest
  • Account Registration Data

If you require further information about the balancing tests that we have undertaken to justify its reliance on the legitimate interest legal basis under the GDPR, please contact us for further details at

If at any point, you would like to stop receiving such marketing communications from us, please click on the unsubscribe link at the bottom of any emails you receive. You can also manage your preferences at the Preferences Centre on your Account page. Alternatively, email us stating your preferences at

If you have any questions about your privacy, your rights, or how to exercise them, please contact our Data Protection Officer using the 'Contact Us' form on the Privacy Center.

Accessing your personal information

You can update your details and marketing preferences by accessing your account pages on the website here, by emailing or by writing to us at Shard Financial Media, Axe & Bottle Court, 70 Newcomen Street, London, SE1 1YT.

If you have not purchased our products, engaged with us at any of our events or shown any activity on our website for more than two years, we will remove your information from our database to ensure we are only keeping data we need.

You have the right to access the personal information held about you. To find out more about your rights as a data subject, click here for a guide provided by the Information Commissioner's Office. In summary, your rights include:
  1. Right of Access - the right to be informed of and request access to the personal data we process about you;
  2. Right to Rectification - the right to request that we amend or update your personal data where it is inaccurate or incomplete;
  3. Right to Erasure - the right to request that we delete your personal data;
  4. Right to Restrict - the right to request that we temporarily or permanently stop processing all or some of your personal data;
  5. Right to Object -the right, at any time, to object to us processing your personal data on grounds relating to your particular situation; the right to object to your personal data being processed for direct marketing purposes;
  6. Right to Data Portability - the right to request a copy of your personal data in electronic format and the right to transmit that personal data for use in another party's service; and
  7. Right not to be subject to Automated Decision-making - the right to not be subject to a decision based solely on automated decision making, including profiling, where the decision would have a legal effect on you or produce a similarly significant effect.
To obtain a copy of the personal information we hold about you, please fill in our Subject Access Request form. If you wish to exercise your Right to Object/Restrict processing, please fill in this form. Lastly, if you would like to exercise your Right to be Forgotten, please fill in this form. Alternatively, you can contact us using the details in this Privacy Notice (but please note we may take longer to respond). Our Data Protection team will aim to respond to your request within 48 hours.


The password you provide when registering with the website is encrypted to ensure protection against unauthorised access to your personal information.

We invest in high-quality security and do our utmost to protect user privacy. No data transmission over the Internet can be entirely secure, and therefore we cannot guarantee the security of your personal information and/or use of the website. Any information that you send is at your own risk and may be read by others. However, once we have received your personal information we use strict procedures to protect the security of your personal information.

Disclosing your information

We may disclose your personal information if we are approached by a potential buyer of our business, if we are required to do so by law or in good-faith believing such action is necessary to comply with the law.

As well as sharing details with sponsors and partners as set out above, we may share your details with our third party service providers so they may provide their services to us (for instance, we may need to share your details with our webinar provider to ensure you can access the relevant webinar). In particular, we use Affino, Swapcard, SurveyMonkey and GoToWebinar to provide our services, and will share limited personal data with them as necessary for their provision of services to us.

If you give us consent to receive Third Party communications, the following carefully-screened Third Parties will be given your information. These Third Parties can be found on the following marketplace/ Directory:

Credit Strategy's marketplace - You can withdraw this consent any time on your account here.

Reward Strategy's directory - You can withdraw this consent any time on your account here

We always try to ensure that you will only receive communications that are relevant to your interest(s) and/or to an event that you've attended.

Where we store your personal information

The personal information that we collect from you may be sent and stored outside the European Economic Area ("EEA") in order to carry out the activities listed in "Use of Your Information".


How your personal data will be used

We hold and process personal data about you in order to assess and verify suitability for a role. For successful and unsuccessful candidates, we usually keep this information for one year and information may be shared with any recruiting managers and Human Resources. You have a number of rights with regards to how your data is protected.

By providing us with your information you will have the right to access and rectify your personal details. If you did wish to access your data, you shall have the right to view or receive a copy of the information in a commonly used format such as a pdf document or an e-mail. You may also have the right to ask for the processing of your personal data to be restricted or even erased. Whether or not you exercise the right to erasure, the Company will erase your personal data in certain situations and particularly when the data is no longer required.

At any time, you may have the right to object to the processing of your personal data where processing is conducted for legitimate business reasons. If you exercise this right, then unless we have compelling reasons not to, we shall cease to process your data wherever data protection laws allow.

More information

If you have any queries or you wish to speak to us about how your information will be used, then please contact us at Shard Financial Media on 020 7940 4840

In the event that you should have a complaint about how your data has been processed by us, we would like to hear from you so that we may put it right. However, you will always have the right to lodge a complaint with the Information Commissioner's Office.

Changes to this Policy

If we change our Policy, we will post the changes on this page and email you regarding any updates. Please check the website regularly for any changes to this Policy. Where the changes are significant, we may also choose to email all our registered users with the new details. Where required by law, we will obtain your consent to make these changes. 

If you believe that we have not adhered to this Policy, please notify us by email at and we will try to solve the problem promptly.

This Policy was last updated on 15th March 2021.
Shard Financial Media, a fast-growing business serving key communities in UK and Pan-European financial services.We have a respected presence in consumer and commercial lending, collections and credit management, payroll and rewards, and turnaround, restructuring and insolvency (TRI) – and the list is growing all the time.